One of the tried and true ways to reach your community is through music. You would assume that this approach would appeal exclusively to believers, but even non-believers will attend certain musical concerts — especially seasonal concerts. It is important to have a good sense of what or who will draw a crowd in your area, or the attendance may be disappointing. Ask around about various artists to determine their appeal. Concerts are always a bit of a gamble, but many churches have consistently used them to connect with the community.
If you are using a concert to build interest for a public evangelistic meeting, schedule the concert as close to opening night as possible. In fact, consider having the concert as a part of opening night activities or at least during the opening week. It will attract people to the meeting at the crowd-building stage before testing truths are presented. Invite everyone (guests and members) to sign up for a drawing for free CDs or after-concert party tickets or whatever will motivate them to give that important registration information.
Concert series also work very well. The Mt. Rubidoux church in Riverside, California, has made quite a name for itself by bringing in a series of popular gospel music artists. A consistent crowd of visitors attend the concerts, and they should find it much easier to attend non-concert related activities at the church. Concert series are long range projects and demand a greater time and financial commitment. For that reason some churches charge admission, solicit sponsors or take other creative approaches to cover expenses. Be sensitive to the culture of your local church and community.
